October 24 is national My Best Winter Skin (MBWS) Day! This unique holiday marks the beginning of a season of giving, education and volunteerism for SOCS members. In the coming months at numerous events around the nation, SOCS members and advocates will distribute dermatologist-developed educational material and donated product samples to raise awareness about optimal winter skin care and generate donations to the SOCS Foundation. Donations will help support innovative research in skin of color dermatology.