My Best Winter Skin
October 24 is international My Best Winter Skin (MBWS) Day! This unique holiday marks the beginning of a season of giving, education and volunteerism for SOCS members. In the coming months at numerous events around the world, SOCS members and advocates will distribute dermatologist-developed educational material and donated product samples to raise awareness about optimal winter skin care and generate donations to the SOCS Foundation. Donations will help support innovative research, education, advocacy, and mentorship in skin of color dermatology.
How You Can Participate:
- Fill out this form to opt-in and host an event in your community, clinic, shelter, or campus
- Share SOCS-developed educational materials on winter skincare
- Distribute sample kits to raise awareness about skin health in skin of color
- Celebrate “My Best Winter Skin Day” on October 24 with your own outreach or online activity

Dermatologist-Recommended Winter Skin Tips
- Moisturize daily. Pay attention to areas that are more prone to dryness because of exposure to the outside elements. Moisturize within 3-5 minutes of patting the skin dry after bathing or showering.
- Think thick. Heavier creams and ointments may be more effective than lotions in colder months.
- Be gentle. Avoid harsh cleansers that may strip the skin of its natural oils. Use suds-free and fragrance-free soaps.
- Go cool. Shower or bathe in lukewarm water for no more than 10 minutes at a time.
- Cover up. Wear gloves, mittens and scarves to protect your skin from the cold and the harsh effects of wind on the skin.
- Protect skin. Wear a broad-spectrum sunscreen even in the winter.
- Stay hydrated. It’s important all year long.
MBWS Resources
Download social media assets for sharing
MBWS Tips for your best winter skin
Support the cause & donate here
Case Study - One Medical Student's Journey From Launch Day To Mentorship
The 2025 MBWS Campaign is generously supported by Vaseline.
SOCS members and partners from across the country are already making plans for their own distribution events during the coming winter season. Events are planned in many states including: Alabama Alberta, Canada California Colorado Connecticut Florida Georgia Illinois Indiana Iowa Kentucky Massachusetts Michigan Minnesota Missouri Montana New Hampshire Nevada New York North Carolina Ohio Pennsylvania Tennessee Texas Virginia Washington Washington D.C. The 2024 MBWS Campaign is generously supported by Clinique.
